We take care of what we love most

You deserve underwear that makes you feel comfortable. No more rides, no more itching or chafing. Simply comfort.

Discover the power of natural romanticism

NEW BLOOM ROMANTIC

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Bralettes

Panties

Everything we create is inspired by real women

Our brand name was inspired by a woman named Wangari Maathai, who spent part of her life fighting to break cycles of poverty for women in her community. Today, our company wants to preserve her legacy by reducing poverty through our supply chain through fair trade.