Welcome to the club

For us, 100% natural means to be in harmony with Mother Nature.

It means seeing the world as it is, a place to laugh, to dance and to live.

We connect with the earth and celebrate our femininity.


This is the power of being a 100% natural soul.

How it all started?

Since I was a little girl, my mother always looked for the best natural options for all my skin problems, and now that we are running this business together, we want to tell you our story.

Being born with atopic skin, my skin and how I care for it has been the focus of my entire life. But it wasn't until I had issues with my health, that I started to feel so affected by the synthetics I was using in my underwear.

I was very surprised when, after doing some research, I discovered that most women's underwear is made of synthetic materials such as polyester and rayon. These materials can cause irritation and increase the risk of getting a vaginal infection. So, after talking to other women about their experiences with underwear, Maathai was born!

We celebrate what it means to be a 100% natural soul

At Maathai Organic, we are more than a family business. We are a team of passionate mother and daughter entrepreneurs who strive to offer the best possible products to our customers. We founded our business in 2019 with the goal of offering underwear made from natural and organic fibers that are good for you and the environment.

We take a very personal approach to our business, and we want everyone who works with us to feel like part of our family. With every product we develop, we put our heart and soul into it. We hope that our products bring you as much joy and comfort as they do us. Thank you for supporting us!

Xoxo Jessi & Magnu

What makes our products amazing?