Welcome to the club

For us, 100% natural means to be in harmony with Mother Nature.

It means seeing the world as it is, a place to laugh, to dance and to live.

We connect with the earth and celebrate our femininity.

This is the power of being a 100% natural soul.

Hi, :)

At Maathai Organic, we are more than a family business. We are a team of passionate mother and daughter entrepreneurs who strive to offer the best possible products to our customers. We founded our business in 2015 with the goal of offering underwear made from natural and organic fibers that are good for you and the environment.

We take a very personal approach to our business, and we want everyone who works with us to feel like part of our family. With every product we develop, we put our heart and soul into it. We hope that our products bring you as much joy and comfort as they do us. Thank you for supporting us!

How it all started?

Since I was a little girl, my mother always looked for the best natural options for all my skin problems, and now that we are running this business together, we want to tell you our story.

Being born with atopic skin, my skin and how I care for it has been the focus of my entire life. But it wasn't until I had issues with my health, that I started to feel so affected by the synthetics I was using in my underwear.

I was very surprised when, after doing some research, I discovered that most women's underwear is made of synthetic materials such as polyester and rayon. These materials can cause irritation and increase the risk of getting a vaginal infection. So, after talking to other women about their experiences with underwear, Maathai was born!

Two things soon became clear to me: more women needed to protect their skin with garments made from organic cotton. And the collaborators who made the garments needed to be paid fairly.

Xo Jessi Soto

We celebrate what it means to be a 100% natural soul.

What makes our products amazing?


We are committed to quality over quantity. We believe that every product we make should be of the highest quality possible, and we are against the throwaway culture of fast fashion. Our clothing is built to last, both in terms of style and construction. We use high-quality materials and pay attention to detail in every garment we produce, so you can be sure your purchase will stand the test of time. When you shop with us, you are investing in underwear that will last for years to come. With proper care, (this means if you wash your clothes by hand) our clothes will always be like new. We believe that clothing should be an investment, not an impulse purchase, and we are committed to creating garments that provide you with a lifetime of enjoyment.