Inspired by change and small actions our philosophy is based on offering products made in a responsible and honest way, knowing that we are positively impacting the textile industry.
We have always been passionate about nature, especially for trees, which is why our brand is named Maathai in honor of Wangari Maathai, a kenyan political activist and environmentalist from the ethnos Kĩkũy, who has been the first African woman to receive the Nobel Prize for Peace in 2004 for her contribution to sustainable and environmental development.
Inspired by the softness and comfort of the cotton we create a feminine intimate line with one of the finest and special fibers of the world, the organic pima cotton, which by its properties provides a unique shine and softness. This cotton is grown in the fertile valleys of Peru free of all types of pesticides and chemicals that may affect the health of the farmers who grow it.
We believe in real actions
We believe that we are all united by the responsibility to care for and protect our greatest treasures, our trees that are home to over 80% of the species of animals and plants living there. As a for-profit company we have the power to heal the damage to the environment. By linking each product sold to a cause, we join our beliefs with our business and we deliver on our promise through our company to contribute and positively impact our planet. We do this because we believe that together we can do small actions reflected in important changes for the future. More significantly, we believe that companies have the opportunity to influence real and meaningful change.
Passion for details
HANDS AND LOVE MAKE EACH PIECE
Every organic cotton product represents a step in the right direction. Cotton is used in 40% of worldwide textile production, giving it a widespread, global reach. By choosing organic cotton, you're doing your part to ensure that global impact is a beneficial one.
Why is organic cotton different?
IN THE FARM
Organic cotton has the special characteristic of being cultivated in a land free of chemical fertilizers, pesticides, herbicides and defoliants, being the opposite of conventional cotton cultivation. Cotton is harvested by hand in its entirety, which generates many benefits, among them less environmental impact since no machinery is used for the harvest, it gives work to members of the community and also guarantees the quality and purity of the product.
IN THE FACTORY
We apply the policies for clean production and preventively take into account raw materials, products, processes and work organization, all with the objective to minimize emissions and / or discharges at source, reducing risks to human health and the environment.
We implement the following aspects in the process to make our garments cleaner:
All waste from the cutting and production of our garments are recycled and converted for a second use in a preventive way to achieve a significant waste reduction in our environment.
Efficient use of energy
Each raw material used in the production of our garments does not contain lead or other metals which are harmful to our health and are generally used in the textile industry, especially in underwear. Each input being used is carefully selected. Buckles, straps and laces complement the design of each garment without affecting our concept of clean production.
Each elaborated piece meets the conditions of fair payment to each of our mothers in charge of placing love and their work to make each garment. We do not work with children or support forced labor.
MADE IN COLOMBIA
We manufacture in Colombia as it is an industry with more than 100 years of experience and a consolidated production chain. We also support the work of hundreds of families who have workshops formed by single mothers which serve to support their own families.